Privacy Policy
MIDAS Privacy Policy
Last updated: June 2026
1. Who we are
MIDAS Watch Straps is an independent manufacturer of premium rubber straps compatible with the Audemars Piguet Royal Oak Offshore. We operate the website midasstraps.com. When we refer to "MIDAS," "we," "us" or "our" in this policy, we mean MIDAS Watch Straps.
If you have any questions about this policy or how we handle your data, please contact us via our Contact page at midasstraps.com.
2. What information we collect
When you place an order or create an account on midasstraps.com, we collect the following personal information:
Your name, email address, delivery address and phone number. Your payment information — note that we do not store full card details. Payments are processed securely by Shopify Payments or PayPal, who handle all card data directly. Your order history and communication history with us including any WhatsApp messages.
When you browse our website, we also automatically collect certain technical information including your IP address, browser type, device type, pages visited and time spent on the site. This is collected through cookies and analytics tools including Google Analytics.
3. How we use your information
We use your personal information for the following purposes:
To process and fulfil your order, including arranging shipping and sending order confirmation and tracking information. To communicate with you about your order, answer questions and provide customer support. To send you marketing emails about new products, colours, bundle offers and promotions, but only if you have opted in to receive these. To improve our website, products and customer experience based on browsing behaviour and feedback. To comply with our legal obligations including fraud prevention and financial record keeping.
4. Legal basis for processing
We process your personal data on the following legal grounds under UK GDPR:
Contract — processing your order requires us to use your personal data. Legitimate interests — improving our website and preventing fraud. Consent — sending marketing emails where you have opted in. Legal obligation — retaining financial records as required by law.
5. Who we share your data with
We do not sell your personal data to third parties. We share your data only with trusted service providers who help us operate our business, including:
Shopify — our ecommerce platform, which stores your order and account data. Royal Mail and FedEx — our shipping partners, who receive your name and delivery address to fulfil your order. Google Analytics — which receives anonymised browsing data to help us understand how visitors use our site. Klaviyo or Shopify Email — our email marketing platform, if you have opted in to receive marketing communications. PayPal or Shopify Payments — our payment processors, who handle card transactions securely.
All third party providers are required to handle your data securely and in accordance with applicable data protection laws.
6. International transfers
Some of our service providers, including Shopify and Google, are based outside the UK and European Economic Area. Where your data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
7. How long we keep your data
We retain your order and account data for seven years to comply with UK financial and tax record keeping requirements. If you opt out of marketing communications, we will remove you from our mailing list promptly but may retain a record of your opt-out. You may request deletion of your personal data at any time, subject to our legal obligations to retain certain records.
8. Your rights
Under UK GDPR you have the following rights regarding your personal data:
The right to access the personal data we hold about you. The right to correct inaccurate or incomplete data. The right to request deletion of your data, subject to legal obligations. The right to restrict or object to processing of your data. The right to data portability — receiving your data in a structured, machine readable format. The right to withdraw consent for marketing communications at any time.
To exercise any of these rights, please contact us via our Contact page at midasstraps.com. We will respond within 30 days.
9. Cookies
Our website uses cookies to improve your browsing experience and analyse site traffic. Cookies are small text files stored on your device. We use the following types of cookies:
Essential cookies — required for the website to function, including your shopping cart and session data. Analytics cookies — Google Analytics cookies that help us understand how visitors use our site. These are anonymised and do not identify you personally. Marketing cookies — used to track the effectiveness of any advertising campaigns we run.
You can control and disable cookies through your browser settings. Note that disabling essential cookies may affect the functionality of our website.
10. Third party links
Our website may contain links to third party websites including our social media profiles on Instagram and YouTube. This privacy policy applies only to midasstraps.com. We are not responsible for the privacy practices of any third party websites.
11. Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will update the last updated date at the top of this page whenever changes are made. We encourage you to review this policy periodically.
12. Contact us
If you have any questions about this privacy policy or how we handle your personal data, please contact us via our Contact page at midasstraps.com.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office, the UK data protection regulator, at ico.org.uk.